Why Offer Financing
Your customers want to buy.
Financing is why they do.
52% of Americans now use BNPL. 60% plan to use point-of-sale financing in the next 12 months.
Retailers who don't offer financing — or who offer too little — are handing those sales to competitors who do.
20–30%
higher conversion rate when financing is offered at point of sale
30–50%
larger average ticket size on financed vs. non-financed sales
$442B
projected U.S. BNPL transaction value by 2027, up from $316B in 2023
Sources: RBC Capital Markets · PartnerCentric 2025 · UCFS 2025 · McKinsey POS Financing Survey
52%
of Americans now use BNPL
That's more than half your customer base expecting a flexible payment option before they decide where to shop.
PartnerCentric 2025
60%
of consumers plan to use POS financing in the next 6–12 months
Not a niche preference. A mainstream expectation that retailers without financing can't meet.
McKinsey POS Financing Survey
100M+
Americans have less-than-prime credit scores
Single-lender prime financing leaves every one of them unserved. A multi-lender waterfall reaches all of them.
Consumer Financial Protection Bureau
25–33%
higher average sales ticket on financed transactions
Customers who finance choose what they actually want. Customers who can't finance choose what they can afford right now.
LendPro Retailer Data
1
🧲
More Customers Walk Through Your Door
Customers research financing options before they visit a store. When your business shows up with clear, accessible financing — including options for challenged credit — you attract shoppers who have already decided they can buy. Customers pre-qualified through LendPro arrive with confidence, not hesitation.
77%
of consumers say financing influences where they shop
2
📋
More Customers Apply — Without the Fear
The number one barrier to financing applications isn't credit. It's fear of the credit check. LendPro's soft-pull pre-qualification removes that barrier entirely. Customers check their buying power on your product page with zero impact to their credit score — before they ever reach checkout. When applying costs nothing, more people apply.
62%
increase in financing applications reported by LendPro retailers
3
✅
More Applicants Get Approved
A single lender means a single credit model. Anyone who doesn't fit gets declined — and the sale is gone. LendPro's three-tier waterfall automatically cascades every declined application to Near Prime lenders, then to Sub Prime and No Credit Needed options. One application. Every customer gets their best available outcome.
80%+
approval rate achieved by LendPro retailers across all credit tiers
4
📈
More Sales — and Bigger Ones
Financing converts hesitation into commitment. It also converts "I'll get the smaller one" into "I'll get the one I actually want." RBC Capital Markets research confirms financed transactions produce 30–50% higher average ticket sizes. And with a Near Prime secondary lender ahead of lease-to-own, LendPro retailers see a $400 higher average ticket versus sub-prime only.
+$400
higher average ticket when near-prime sits ahead of lease-to-own in the waterfall
❌ Without LendPro
One lender. One chance. One outcome.
- 1Customer applies with your single financing provider
- 2Lender declines — outside their credit criteria
- 3Staff awkwardly delivers the bad news
- 4Customer is embarrassed. Trust is damaged.
- 5Customer leaves without the purchase
- 6Sale is lost — permanently
✅ With LendPro
One application. Every tier. Best available outcome.
- 1Customer pre-qualifies on the product page — soft pull, no score impact
- 2Primary lender evaluates — approved here if they qualify
- 3If declined, LendPro automatically routes to Near Prime lenders
- 4If still declined, routes to Sub Prime and No Credit Needed options
- 5Customer receives their best available financing outcome
- 6Sale is completed. Customer leaves satisfied.
Tier 1 · Prime
700+ Credit Score
Institutional installment loans at best-available rates. Traditional retail credit programs including major bank partners.
✓ Covered by LendPro Tier 1
Tier 2 · Near Prime
580–699 Credit Score
Second-look installment financing for customers with limited history, past delinquencies, or recovering credit. Often preferred over lease-to-own.
✓ Covered by LendPro Tier 2
Tier 3 · Sub Prime
Below 580
Lease-to-own and sub-prime installment options. Customers who don't qualify for traditional credit still have a path to purchase.
✓ Covered by LendPro Tier 3
No Credit Needed
No Score Required
Lease-to-own programs that evaluate customers on income and identity rather than credit history. No one gets turned away without an option.
✓ Covered by LendPro Tier 3
The financing market isn't coming.
It's already here.
Consumers have already shifted. They expect financing before they walk in. They research payment options at home. They pre-qualify on their phone during their lunch break. The retailers capturing this demand are the ones who make it easy — at every step of the journey.
$442B
projected U.S. BNPL transaction value by 2027
UCFS 2025
52%
of Americans now use BNPL loans
PartnerCentric 2025
60%
of consumers likely to use POS financing in next 6–12 months
McKinsey POS Financing Survey
⚡
25+
Approved Lenders
Prime, Near Prime, Sub Prime, and No Credit Needed — all accessible through one application, routed automatically.
🔒
Soft
Pull Pre-Qualification
Customers check buying power on your product page. Zero credit score impact. More applicants because applying costs them nothing.
🎛️
1
Application. All Tiers.
Customer applies once. LendPro routes across all lender tiers automatically. No re-applications. No separate portals. No lost sales.
🛋️
Home Furnishings & Renovation
High-ticket decisions where financing is the deciding factor. Pre-qual on product pages converts online browsers into in-store buyers.
🦷
Medical & Dental
Patients defer necessary treatment because of cost. Presenting financing options before the treatment plan increases same-day acceptance rates.
💍
Jewelry
Emotionally driven purchases where customers want the right piece, not a compromise. Financing lets them choose with their heart, not their bank account.
🔧
Automotive Service
Customers defer repairs they can't pay for upfront — putting safety at risk. Soft-pull pre-qual at the service desk converts deferred jobs into same-day work orders.
🏠
Home Improvement
HVAC, roofing, windows, and flooring are needs, not wants. Financing bridges the gap between the quote and the yes — across all credit profiles.
📱
Electronics & Mobile
Fast-moving, high-consideration purchases where younger, credit-thin customers need options beyond traditional prime credit products.
We already offer financing through one lender. Isn't that enough?
+
A single lender only approves the customers who fit its credit model. Everyone else — near-prime, sub-prime, no credit — is declined, and that sale is lost. The question isn't whether one lender is better than none. It's how many sales you're losing to customers your lender can't approve. LendPro adds near-prime and sub-prime tiers around your existing lender so every declined application has somewhere to go.
Our customers have good credit — do we really need sub-prime options?
+
Over 100 million Americans have less-than-prime credit scores. Even in premium retail categories, a meaningful percentage of your customers fall outside prime approval criteria. More importantly: offering sub-prime options costs you nothing on the customers who get approved at prime. The waterfall only routes to sub-prime when all prime and near-prime options have been exhausted. You don't lose a prime customer by having sub-prime available — you only gain the customers you would have otherwise turned away.
Won't offering financing to challenged credit customers hurt my brand?
+
The customer experience is the same regardless of which tier approves them. The customer applies once through LendPro's clean, modern embedded pre-qual. They receive a financing outcome in seconds. They never know which specific lender approved them or which tier they landed in. What they experience is: your business said yes when others said no. That builds brand loyalty, not the opposite.
Is the pre-qualification process complicated for our staff?
+
LendPro reduces staff workload, not the opposite. Instead of managing multiple lender portals, separate application processes for different tiers, and manual second-look submissions, staff work from one platform. Customers can also self-serve through embedded pre-qual on product pages or kiosks before they ever speak to a salesperson. Staff spend less time on financing paperwork and more time selling.
How does the soft pull pre-qualification actually work?
+
A soft credit pull retrieves a customer's credit information without creating a record on their credit report and without affecting their credit score. It happens in seconds. The customer sees an estimated financing range — monthly payment options, approval amounts — with no commitment and no impact to their credit. Only when a customer accepts a financing offer and proceeds to formal application does a hard inquiry occur. LendPro's pre-qual uses a soft pull exclusively, which is why more customers apply: the risk of checking is zero.
❌ Old Way
Browse
→
Select item
→
Checkout
→
Financing introduced here
→
Declined or abandoned
✅ LendPro Way
Pre-qual on product page
→
Knows buying power
→
Selects confidently
→
Checkout
→
Sale complete
🔍
Soft Pull — Zero Credit Score Impact
LendPro's pre-qualification uses a soft credit inquiry. The customer's credit score is not affected. No hard inquiry happens until a customer formally accepts a financing offer. This removes the single biggest reason customers hesitate to apply — fear of damaging their credit — and dramatically increases application rates.
⚡
Decisions in Seconds — Not Days
LendPro returns pre-qualification results in seconds. A customer browsing a $1,200 sofa on your product page sees "$89/month" or "$58/week" in real time — before they've even thought about adding it to a cart. That moment of clarity converts browsers into buyers. Uncertainty converts them into bouncers.
📍
Embedded Everywhere — Product Pages, Kiosks, Sales Floor
LendPro's pre-qual embed works wherever your customers are making decisions: on product pages, in your e-commerce cart, at a self-service kiosk, on a tablet in your sales associate's hand, or on a QR code customers scan from a product tag. One integration. Every touchpoint.
01
Schedule a Demo — 30 Minutes
We walk through your business, your customer credit mix, and your current financing setup. We identify the right lender configuration for your vertical and volume — before you commit to anything.
Book a Demo →
02
LendPro Configures Your Waterfall
The LendPro team sets up your retailer-controlled lender waterfall — Prime, Near Prime, Sub Prime, and No Credit Needed tiers — in the order that fits your business. You control the sequence. We handle the setup.
03
Embed Pre-Qual on Your Product Pages
A lightweight embed code goes on your product pages, cart, or any digital touchpoint. No IT department. No months-long integration project. Most retailers are live within days of signing. Kiosk and in-store options deploy the same week.
04
One Platform. Every Lender. Zero Extra Portals.
Your staff learn one system. LendPro replaces the stack of separate lender portals — Snap Finance login, AFF dealer portal, Fortiva merchant portal, Synchrony retailer account — with a single dashboard. All routing happens automatically in the background. Staff focus on selling.
05
Day One: Recover Sales You Were Losing
From the moment you go live, every declined prime application cascades to near-prime, then to sub-prime and no-credit-needed options automatically. Sales that used to walk out the door now complete. The waterfall works while your team sells.
✓No IT team or developer required
✓Most retailers live in under a week
✓Works in-store, online, and on kiosks
✓One login replaces all lender portals
✓Dedicated onboarding support included
Stop losing sales
you should be closing.
See how LendPro's multi-lender waterfall — with embedded pre-qual and all credit tiers — changes what's possible for your business.
Sources:
RBC Capital Markets — POS financing conversion and AOV lift data ·
PartnerCentric, 2025 — 52% of Americans use BNPL ·
McKinsey POS Financing Consumer Survey — 60% of consumers likely to use POS financing in next 6–12 months ·
UCFS, 2025 — U.S. BNPL transaction value projections ($316B–$442.6B, 2023–2027) ·
LendPro Retailer Data — 62% application increase, 80%+ approval rate, $400 higher average ticket with near-prime tier ·
Consumer Financial Protection Bureau — 100M+ Americans with less-than-prime credit scores
