Orchestration brings them onto one platform the retailer manages with LendPro. LendPro is a SaaS financing orchestration platform, not a lender; lenders make all credit decisions and set all terms.
Key takeaways
- Financing orchestration is coordinating application delivery, lender responses, and supported transaction steps across the retailer's configured financing providers.
- Orchestration covers entry points, routing, results back to the POS, closing the sale and reporting.
- The retailer reviews results and reporting and works with LendPro to manage the configuration for each location and sales channel.
- Orchestration does not change who makes credit decisions, because lenders make all credit decisions and set all terms.
How does orchestration fit inside financing intelligence?
Financing intelligence is the use of lender performance, shopper needs, and channel requirements to improve a retailer's financing decisions. LendPro supports that process by bringing application results, lender reporting, and configured financing workflows into one platform. Orchestration is the coordinating part: it takes applications from the retailer's entry points, delivers each one to the lenders configured for that location, returns results to the right system and records what happened. The retailer reviews results and reporting and works with LendPro to manage the configuration.
A multi-lender platform is software that connects a retailer with multiple financing providers; orchestration is the coordination on top. Embedded pre-qualification and financing content AI assistants can read are other parts of financing intelligence.
What are the parts of financing orchestration?
| Part | What it covers |
|---|---|
| Entry points | Product pages and cart, kiosks and tablets, QR codes, text links, POS |
| Routing | Multiple lenders at once by default, or the traditional waterfall setting, configured by LendPro for each location |
| Results | Offers to the shopper; status back to the POS through POS Sync |
| Closing the sale | Invoice, e-sign and settlement when the customer receives the goods or service |
| Reporting | Daily Applications, Sales Performance and Approval Rates, with CSV export |
| Security | LendPro holds a SOC 2 report, and data is encrypted in transit. Qualified prospects can request LendPro's security documentation through their LendPro representative. |
What does it look like at the store?
A furniture retailer with five stores and a website.
- A shopper pre-qualifies online. Where the provider supports pre-qualification, it uses a soft pull and won't affect credit scores. A lender may run a hard inquiry if the shopper accepts an offer.
- She visits a store. Where the retailer's configuration supports it, the associate uses Lookup Application to find her application instead of starting a second one.
- She selects an offer and completes that provider's full application.
- The store finalizes the sale. The associate creates the invoice in LendPro, the shopper e-signs in store or by text or email link, and settlement is processed when the customer receives the goods or service.
- The sale is reported under that lender, store and associate.
Illustrative example. Actual approvals, amounts and terms are set by each lender.
We will walk through your lenders, tiers and entry points in a live demo.
How does LendPro handle it?
LendPro orchestrates applications across the lenders configured for the store, from a network of 18+ lenders and 25+ lending programs. Its APIs include Launch (starts a hosted application and returns a secure link), POS Sync (sends results back to the merchant system) and Settlement. LendPro 2.0 is embedded in STORIS ERP and NextGen. Orchestration is one part of what LendPro calls financing intelligence. Additional integration options may be available for specific needs. Discuss your workflow, required data, and implementation requirements with LendPro during an integration call. See developers.
What should retailers watch for?
- Channel differences. Configure financing for each sales channel. Online and in-store lender availability, application requirements, and results may differ. LendPro works with the retailer to establish the appropriate configuration for each channel.
- No POS sync. Associates should not hunt for a result in a separate portal.
- Reporting gaps. Without reports by lender, store and associate, you cannot tell which part of the program is underperforming.
- Data sharing. Ask how application data is shared. In LendPro, application data is shared with the lenders reviewing the application and with service providers that process it under LendPro's privacy notice.
Frequently asked questions
Is financing orchestration the same as a waterfall?
A waterfall is one part. Orchestration also covers entry points, results back to the POS and reporting.
Who needs financing orchestration?
Retailers with more than one lender, more than one store or more than one place shoppers apply.
Does orchestration change who makes credit decisions?
No. Lenders make all credit decisions and set all terms.
How does it relate to financing intelligence?
Orchestration is one part of financing intelligence, which is the use of lender performance, shopper needs, and channel requirements to improve a retailer's financing decisions. Financing intelligence also includes embedded pre-qualification and financing content AI assistants can read.
What should a retailer ask an orchestration vendor?
Ask who sets lender order and how changes are made, which entry points are supported, whether results sync to the POS, how reporting breaks down, and how data is secured and shared. LendPro holds a SOC 2 report.