TireBoost gives member shops one application that reaches the lenders configured for each shop, from LendPro's network of 18+ lenders and 25+ lending programs, at the counter, by text or online. LendPro is not a lender; lenders make all credit decisions and set all terms.
Key takeaways
- Tire Boost Group is a membership network for independent tire shops, based in Dedham, Massachusetts, that launched nationally on October 8, 2026.
- Member shops offer customer financing as TireBoost, Powered by LendPro, with one application that reaches lenders in LendPro's network of 18+ lenders and 25+ lending programs.
- LendPro financing is not included in the $99.95 monthly membership fee, and LendPro fees apply with discounted pricing for members.
- Lease-to-own is a rental-purchase agreement, not a loan, and generally covers goods such as tires and wheels, not labor.
What is Tire Boost Group?
Tire Boost Group, LLC is a membership network for independent tire shops, based in Dedham, Massachusetts. It launched its national membership network on October 8, 2026, to help independent tire shops compete with national chains and online sellers. The co-founders are Dan Marashlian and Katie Marsh.
Members share resources, technology, vendor relationships and group buying, and they get customer financing through TireBoost, Powered by LendPro.
"Independent tire shops are doing the work while someone else gets the sale."Katie Marsh, Co-Founder, Tire Boost Group
Source: Tire Boost Group press release, PR Newswire, October 8, 2026. Membership details: tireboostgroup.com and tireboost.com.
What do Tire Boost Group members get?
- Vendor offers. Exclusive vendor offers and discounts for members.
- Customer financing. Access to customer financing through TireBoost, Powered by LendPro, subject to provider approval.
- A shop page. A professional consumer-facing shop page on TireBoost.com, so customers can find the shop online.
- Tire Pulse Talk. A forum where member shop owners compare notes.
- Tire Pulse Newsletter. A quarterly newsletter on industry trends, common challenges, practical solutions and member discussion highlights.
- Group strength. Shared resources, technology, vendor relationships and group buying.
LendPro and TredFi are not included in the membership fee. Each has its own fees, with discounted pricing for members. Ask Tire Boost Group for current member terms.
Why do independent tire shops lose the tire sale?
The pattern is familiar to any counter. A customer gets a quote for four tires, says they want to think it over, and leaves. A few days later they buy the tires online and bring them back for installation. The shop earns a mount and balance and misses the tire margin, along with the distributor and manufacturer rebates tied to the tire sale.
A full set of tires with mounting, balancing, valve stems and an alignment is a large, unplanned bill, and the customer leaves to find a way to pay. If the shop can show a monthly payment while the customer is still at the counter, the conversation changes from "let me think about it" to "which offer fits."
"We built this group to help them take back the tire sale, with a way for customers to pay over time, a way to be found online, and the buying power of a group."Katie Marsh, Co-Founder, Tire Boost Group
See tire shop financing for the full playbook on repair and tire tickets.
We will walk through your lenders, tiers and entry points in a live demo.
How does TireBoost, Powered by LendPro work?
TireBoost financing runs on LendPro, the Financing Intelligence platform. Tire Boost Group describes TireBoost as financing and lease-to-own options from prime credit programs to No Credit Needed solutions. In LendPro's terms, one application reaches the lenders enabled for the shop account and location, from a network of 18+ lenders and 25+ lending programs, and many lenders offer more than one program.
Default setting. One application goes to several lenders at once, and pre-qualified offers from more than one provider can show side by side. The customer picks one and continues with that provider's full application.
Traditional waterfall setting. A shop may instead choose prime first, then secondary (near prime) offers if prime declines, then No Credit Needed. See waterfall financing.
No Credit Needed path. In either setting, a customer can choose No Credit Needed at the start when the shop offers it. That path skips the primary lenders and goes straight to no-credit-needed providers, where several offers may show side by side. If a customer is declined, the application is routed to another applicable lender, if one is available.
Where the provider supports pre-qualification, it uses a soft pull and won't affect credit scores. A lender may run a hard inquiry if the shopper accepts an offer. A pre-qualified amount is subject to the lender's final approval. No Credit Needed providers' full applications may include a check with the credit bureaus and/or alternative credit sources.
Lease-to-own is a rental-purchase agreement, not a loan. Total cost is higher than the cash price. Lease-to-own generally covers goods such as tires and wheels, not labor.
How does a shop use TireBoost financing at the counter and by text?
Offer financing with the quote, before the customer decides to leave. A typical counter sequence:
- Quote the out-the-door total with a payment option. "You can split this into payments."
- Start the application. The customer scans a QR code at the counter or uses a shop tablet. If the customer is in the lobby or already gone, the advisor texts a link.
- The customer picks a path. See If You Pre-Qualify, or No Credit Needed. Lookup Application finds an application already in progress.
- Offers appear. Side by side by default, or in the shop's configured order with the traditional waterfall setting. The advisor checks each pre-qualified amount against the full ticket, not just the tire price.
- The customer completes the provider's full application. The customer selects an offer, sees the provider's confirmation with the available limit, and completes that provider's full application. Employment, debit card and/or bank details may be required. The customer agrees to the provider's terms and submits.
- The shop finalizes the sale in LendPro. Invoice, e-sign in the shop or by text or email link, and process settlement when the work is delivered.
The TireBoost.com shop page helps customers find the shop online before they ever call. Ask Tire Boost Group how financing is presented on member pages.
On a shop's own website, LendPro entry points such as product page buttons and text links are also available. Configure financing for each sales channel. Online and in-store lender availability, application requirements, and results may differ. LendPro works with the retailer to establish the appropriate configuration for each channel. See embedded pre-qualification.
How does TireBoost compare with setting up financing alone?
An independent shop can sign up with one or two lenders directly. Here is how that compares with a multi-lender program offered through a network:
| Topic | TireBoost, Powered by LendPro | One or two lenders on your own |
|---|---|---|
| Lenders reached | One application reaches the lenders enabled from 18+ lenders and 25+ lending programs | One application per lender, usually on separate portals |
| Credit tiers | Prime, near prime, subprime and No Credit Needed in one flow | Often one tier; declined customers have nowhere to go |
| Routing | Several lenders at once by default, or the traditional waterfall setting | The advisor decides who to try next |
| Reporting | Daily Applications, Sales Performance and Approval Rates, with CSV export | Separate reports from each lender |
| Go-live | LendPro's go-live SLA is 10 business days | Varies by lender |
| Cost | LendPro fees apply, with discounted pricing for Tire Boost Group members | Set by each lender agreement |
Timing depends on lender activation and integration scope, and custom integrations take longer. LendPro confirms the start date and prerequisites during onboarding.
A shop with a wide credit mix gets more from a multi-lender setup than a shop whose customers nearly all have strong credit.
Bring your current lenders. We will show how LendPro would be configured for your stores.
What does the shop choose?
- The lender lineup. Which enabled lenders the shop wants, chosen from 18+ lenders and 25+ lending programs.
- The routing setting. Several lenders at once, or prime, then secondary, then No Credit Needed. LendPro uses a financing flow configured for each location based on the lenders assigned to that location and the requirements of those programs. Changes are requested through LendPro and can be limited by lender agreements and program requirements.
- Lender mix review. Tire tickets range from a set of tires to a full wheel package, so review your lender mix for your ticket sizes with LendPro.
- Follow-up. LendPro can re-engage pre-qualified customers with Pre-Qualified and Open-to-Buy offers on behalf of the shop that created the lead, through SPLICE Software Data-Driven Dialogs (text, chat, call, email, voice). This outreach happens with the customer's consent; customers can opt out at any time (reply STOP to texts).
For tires and wheels, the subprime and No Credit Needed tier includes installment and lease-to-own providers that finance goods such as tires and wheels. Each lender sets its own approval criteria and terms. Availability varies by retailer, state and purchase. LendPro is not a lender. Lenders make all credit decisions and set all terms.
Lease-to-own is a rental-purchase agreement, not a loan. Total cost is higher than the cash price.
How does TireBoost fit with TredFi, 1stMILE, Midas and AAMCO?
TredFi. TredFi is a LendPro partner and another Tire Boost Group partner. It provides digital shopping and marketing tools for tire and wheel retailers, including vehicle visualization.
1stMILE. LendPro's multi-lender platform also sits behind 1stMILE's automated credit matching for auto service, tire and repair shops, announced August 27, 2026. Through the 1stMILE partnership, merchants also gain access to additional card and installment programs through 1stMILE checkout. See LendPro for 1stMILE.
Midas and AAMCO. Midas is a LendPro partner in auto service. LendPro partnered with the National AAMCO Dealers Association on January 13, 2025, to offer multi-lender pre-qualification to AAMCO franchisees. See all partners.
See white-label financing and the newsroom.
How does an independent shop join Tire Boost Group?
Membership is $99.95 per month, and members can cancel anytime. Prepaying for a year includes two months free. LendPro and TredFi are separate, with their own fees and discounted pricing for members.
SEMA Show offer. Tire Boost Group is at the SEMA Show, November 3 to 6, 2026, Las Vegas Convention Center, North Hall, Booth #13173. Tire Boost Group is offering independent shop owners who register at its booth their first six months of membership at half price, or $300 off a prepaid year. This is Tire Boost Group's offer; confirm terms with Tire Boost Group.
To join, visit tireboostgroup.com or tireboost.com. For questions about how the financing works, lenders or reporting, book a LendPro demo.
Frequently asked questions
What is Tire Boost Group?
Tire Boost Group, LLC is a membership network for independent tire shops based in Dedham, Massachusetts. It launched nationally on October 8, 2026, and was co-founded by Dan Marashlian and Katie Marsh.
What is TireBoost, Powered by LendPro?
It is the customer financing offered to Tire Boost Group members. One application reaches the lenders configured for the shop, from LendPro's network of 18+ lenders and 25+ lending programs, from prime to No Credit Needed. LendPro is not a lender.
How much does Tire Boost Group membership cost?
Membership is $99.95 per month, cancel anytime, and prepaying for a year includes two months free. LendPro and TredFi have their own fees, with discounted pricing for members.
Is LendPro financing included in the membership fee?
No. LendPro has its own fees, with discounted pricing for Tire Boost Group members. Customer financing is subject to provider approval.
Does checking financing affect a customer's credit?
Where the provider supports pre-qualification, it uses a soft pull and won't affect credit scores. A lender may run a hard inquiry if the shopper accepts an offer.
Can customers finance tires with no credit history?
Customers can choose the No Credit Needed path, which skips the primary lenders. Lease-to-own is a rental-purchase agreement, not a loan. Total cost is higher than the cash price. Lease-to-own generally covers goods such as tires and wheels, not labor.
What is the Tire Boost Group SEMA Show offer?
At SEMA, November 3 to 6, 2026, North Hall Booth #13173, Tire Boost Group is offering shop owners who register at its booth six months of membership at half price, or $300 off a prepaid year.