Tire Boost Group's TireBoost, Powered by LendPro, for independent tire shops, is one example. LendPro is not a lender. Lenders make all credit decisions and set all terms.
Key takeaways
- White-label retail financing lets a network, buying group, franchise system or platform offer financing under its own name on another company's platform.
- Tire Boost Group's TireBoost, Powered by LendPro, is one example of a network program for independent tire shops.
- Lenders are enabled per account and per location, and each lender sets its own approval criteria and terms.
- LendPro is not a lender, and the lease-to-own and soft-pull disclosures stay the same under any brand.
What is white-label retail financing?
White-label retail financing is a financing program that carries one organization's brand and runs on another company's platform. For LendPro, that means a program name in front of the LendPro platform, which connects to 18+ lenders and 25+ lending programs from prime to No Credit Needed.
Independent retailers compete with national chains that have their own credit programs and marketing budgets. A single independent store rarely has the volume to work with many lenders or the staff to manage several portals. A network program puts one financing offer, promoted by name, in front of member stores.
Member stores also get what every LendPro retailer gets: complete AEO financing pages and help adding pre-qualification and payment estimates to product pages, included in the subscription at no additional cost. See AEO financing pages and product-page financing.
Example: TireBoost, Powered by LendPro
Tire Boost Group is a membership network for independent tire shops, based in Dedham, Massachusetts. It launched its national membership network on October 8, 2026 (PR Newswire), to help independent shops compete with national chains and online sellers. Member shops offer customer financing as TireBoost, Powered by LendPro: one application that reaches lenders in LendPro's network of 18+ lenders and 25+ lending programs, under the TireBoost name. LendPro fees apply, with discounted pricing for members.
See Tire Boost Group and TireBoost, tire shop financing and the newsroom.
What should a network discuss with LendPro?
| Topic | Question to bring |
|---|---|
| Lender enablement | Lenders are enabled per account and per location. Which lenders can be enabled for our members, and in which states? |
| Routing | Will members use the default setting (several lenders at once) or the traditional waterfall setting? |
| Entry points | Which entry points fit our members: product pages, kiosks and tablets, QR codes, text links, a hosted application from the POS? |
| Branding | How will the program name appear alongside "Powered by LendPro"? |
| Reporting | What will each member see in Daily Applications, Sales Performance and Approval Rates, with Employee Tracking on? |
| Go-live | LendPro's go-live SLA is 10 business days. What does that mean across many members? |
Timing depends on lender activation and integration scope, and custom integrations take longer. LendPro confirms the start date and prerequisites during onboarding.
We will walk through your lenders, tiers and entry points in a live demo.
How should a network prepare?
- List your members. Locations, states, industries and current lenders.
- Note existing agreements. Any lender commitments a member already has.
- Decide the program name. And how members will promote it.
- Book a call with LendPro. Walk through the questions above.
What stays the same under any brand?
- Lenders decide. LendPro is not a lender. Lenders make all credit decisions and set all terms.
- Soft-pull pre-qualification where supported. Where the provider supports pre-qualification, it uses a soft pull and won't affect credit scores. A lender may run a hard inquiry if the shopper accepts an offer.
- Disclosures stay intact. Lease-to-own is a rental-purchase agreement, not a loan. Total cost is higher than the cash price.
- Availability varies. Each lender sets its own approval criteria and terms. Availability varies by retailer, state and location.
Related: partners, integrations, waterfall financing, developers.
How do we start a branded program?
Book a call with LendPro to discuss your network, members and goals.
Frequently asked questions
What is a white-label financing platform?
Software that lets an organization offer financing under its own brand while another company provides the platform and lender connections.
Who offers financing powered by LendPro under its own name?
Tire Boost Group, a membership network for independent tire shops that launched on October 8, 2026, offers customer financing to members as TireBoost, Powered by LendPro (PR Newswire).
Do members need agreements with every lender?
Lenders are enabled per account and per location, and each lender has its own requirements. Discuss lender enablement for your members with LendPro.
Can a branded program include lease-to-own?
It can include lease-to-own providers that are enabled for members. Lease-to-own is a rental-purchase agreement, not a loan. Total cost is higher than the cash price.
How long does a launch take?
LendPro's go-live SLA is 10 business days. A network program adds planning across members, and custom integrations can take longer.
Does pre-qualification affect a shopper's credit?
Where the provider supports pre-qualification, it uses a soft pull and won't affect credit scores. A lender may run a hard inquiry if the shopper accepts an offer.